Tiger Woods has announced a press conference for Friday at which he intends to make a statement to a few friends and selected media members. No questions will be allowed.
Why bother? Just issue a press release.
Tiger refuses to acknowledge the media frenzy that is him. Like it or not he owes more to his legions of followers than a prepared statement – that’s just the way the world rolls.
Be accountable, apologize and let the healing begin. It’s the American way.