If you are an executive in your 50’s and unemployed for the first time in your career, your brain is probably overloaded by how to approach the task of finding a new job. You hear about, or maybe have even hired, an executive coach who will tell you that times have changed and you need to re-invent yourself. You have probably re-written your resume a thousand times and considered using a resume writing service or coach. If you do rest assured by the time it is completed it will look like nothing you are used to seeing. Once your resume is complete you’ll begin work on your introduction letters. Finally, you’ll throw up your hands and say, “look I’ve been in this business for 30 years, isn’t that enough? Why can’t I just cut to the chase?” Well, it depends on the audience. If you happen to be pitching Mark Cuban you’re in luck.
Mark Cuban discusses this issue today in “Success and Motivation: A Great Letter Dissed”. It is refreshing to see some executives like Mark still prefer the direct approach.